Published July 8, 2024 on CulturedMag.com
Savannah Friedkin has long felt a calling to design fine jewelry. “It’s a form of self-expression,” she muses. “I’ve never owned—or seen—a piece of jewelry that honors all of the unique facets of what makes me beautiful: the broken pieces, the twists and turns in my life.”
But as someone who grew up committed to conservation—her father, Dan Friedkin, is the chairman and CEO of Friedkin Group, which owns Auberge Resorts Collection and champions conservation efforts in both Texas and Tanzania—she struggled to find a fine jewelry company that reflected her values. “It was clear to me when I was looking for my path in fine jewelry that there were very few brands, if any, that were focused on sustainability,” she says. “When a brand did claim to be focused on sustainability, their claims weren’t very transparent—or, on occasion, even consisted of misinformation.”
So, in the spring of 2024, she launched her own namesake brand for people who love the planet. Friedkin follows strict guidelines. For one thing, she only uses earth-friendly materials, including recycled gold and carbon-neutral lab-grown diamonds. “Our diamonds are 100 percent traceable,” she says. “I have personally seen where they are grown, cut, and set.” Each supplier and manufacturer the brand employs undergoes an independent audit to ensure they comply with green standards.
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